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What Is The Role Of A Marketing Consultant?
The role of a marketing consultant, who is an outside advisor, is to determine what your business goals and objectives are, then create a marketing plan, based on those goals, determine your marketing message and identify the appropriate marketing strategies to get that message out to your target market.
Many marketing consultants are involved with the implementation of those strategies so that they can be measured, analyzed and tweaked to ensure that you are getting the best results for the amount of investment made.
Tracking your results, such as call tracking, followup of those calls, followup on optin forms, converted prospects via retargeting or remarketing campaigns is essential in determining what needs to be changed or further improved upon.
When Should I Hire A Marketing Consultant?
Ask yourself these questions…
1) Do you want to build and grow your business
2) Do you have a solid digital marketing strategy with both short term and long term goals
3) Do you measure your successes and failures
4) Do you know your key metrics, such as daily traffic to your business if brick and mortar, or your website, lead to conversion ratios, social media traffic, incoming calls or leads, your cost per acquisition and your profit margins
5) Do you want to improve relationships with existing clients/customers/patients
6) Do you want to expand into new markets or geographic areas and get new clients/customers/patients
If you find that you aren’t doing any or some of the above, then working with an digital marketing agency and marketing consultant will be well worth the cost of assessing and improving your business plan.
What We Will Want to Know From You...
So Why Call A Marketing Consultant Now?
What has prompted you to consider hiring a marketing consultant? Are you just planning ahead? Change of management or ownership? Or are you realizing that you are leaving too much money on the table to not do something about it!
No matter what the answer is, there is no time like the present to get started. Give us your expected time frame for achieving success. We start with the basics, focusing on a few key strategies and building from there.
We will give you a price to implement that strategy. The main goal will be to clearly understand your needs and expectations, and we will tell you what you should expect to invest to achieve those goals. We will give guide you on making the right decisions with the least risk, while measuring and tweaking along the way.
Click the calendar link below to schedule a free 30 minute consultation to get your marketing plan up and running soon
We look forward to talking with you soon!