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Facebook Messenger Bots For Business
What is a Chatbot and How To Use It For Your Business
A chatbot is basically a sales funnel within a text platform. By simulating a conversation, this virtual assistant will talk with the customer, then the customer will select an answer that is provided. A chatbot can be used for customer support, questions on your website with the conversation leading to a scheduled appointment, or as in Facebook, using messenger.
The bot, using artifical intelligence (AI), and a set of question/answer responses and will simplify the interaction between your customer or prospects and your business. It makes it easy to understand their interest, likes, dislikes and improved lead engagement.
The interaction between the bot and the prospect/customer can be simple or complex. More complex campaigns can segment the audience, allowing that prospect to be placed in the correct category of interest, giving the prospect the most relevant information possible.
An ecommerce store can use chatbots to increase lead generation, and in many case studies have proven to increase sales substantially. Quizes and surveys can be used to determine what is the best product to market.
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Chatbots for Lead Generation Strategies
Chatbots are great for building a foundation of trust. They aren’t pushy sales people, they are just looking to provide assistance and help to the end user.
There is no need for filling out forms. Using a campaign, the user will provide all of the information needed in a simple way to generate leads in a friendly clever way. The auto fill form in Facebook messenger, makes fun and doesn’t bore the user, less typing and faster way to get the information desired
Once a person has engaged with the bot in Facebook messenger, they are automatically subscribed to your list, in which you have 24 hours to re engage that individual at no charge. After that, you will have to setup up a re-engagement campaign. However, with messenger bots, it’s one of the most targeted cost effective ways of getting in front of your potential customer/prospect.
Messenger marketing is the new dawn of digital marketing, and Facebook messenger is the best platform to use the chatbot for lead generation. By engaging with your brand on Facebook, they’ll be more likely to connect with you there and chat about their needs.
Chatbots are the future. 80% of companies will be using chatbots this year according to Business Insider. If you want to grow your business, you must be in the 80%. Conversion rates are higher using chatbots. You can generate more leads from other methods too, so how fast do you want to grow or how many customers/clients are you looking to take on?
Studies have show that users are often more comfortable talking to a chatbot than a live chat system.
If you want to increase the quantity and quality of leads, learn more about your leads needs, then you can retarget them with another conversation, or a retargeting ad or both.
FAQ's On Chat Bots
Yes always have that option for your customers. However, Chatbots outperform Contact Forms.
You can increase your leads by as much as 33% on your website, by adding a chat bot, compared to traditional web contact form.
There are 2 main functions.
One is to provide support for your services.
Second; For lead generation purposes, you want to educate and pre qualify them for the service/product they are looking for.
Chatbots are highly effective and typically can answer up to 80% of routine questions.
Chatbots are available 24/7. Let the bot handle the initial conversation and pass the best leads over to you.
Allows you to passively collect leads and prioritize your time wisely.
When it comes to chat bot benefits, almost every business needs one. From customer service, marketing, sales and lead generation. There are countless ways to engage and re-engage your prospects.
When you re-engage prospects, you have the opportunity to make a sale, or provide that service. Otherwise you are leaving money on the table.
The cost will depend on how many bots you want employed. Give us a call at 603-458-5223
It’s new automated software technology that uses AI to talk with prospects. These bots are created and programmed to anticipate questions, provide answers, segment your prospects based on their responses to best respond to their needs.
Based on that data, you can then remarket and re-engage them over and over again.
If you get a lot of questions from prospects or customers, Chatbots will take over the responsibility of your customer support team. They will screen calls from customers, and redirect them when required.
Advertising on Facebook using Chatbots and Messenger marketing, special offers, discounts and the like, has proven to be highly effective and will increase your bottom line.
Are you ready to kick it into high gear with chatbots?
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