Google My Business SEO
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Google My Business Ranking Services
Google My Business Optimization Services
Have you ever gone to a local business, only to find that it was closed or a sign was posted on the door, “closed until further notice” closed?
With the onslaught of the Covid-19 pandemic, you never know if a business is “closed” like permanently, or “closed” due to the mayor or governors orders.
Without the information as to what is going on with the business, how will you know?
The better way to handle the situation would have been to update your Google My Business Listing and make a post about it, marked it as closed (permanently) and of course, they could have sent our an email to their loyal customers, if they kept an email list.
Google my business is a powerful tool to get in front of potential customers and convert them into paying customers.
Trying to get into the 3 pack and stay there will all of your competition nipping at your heels, is not easy. Getting shown in all of the geographic areas that you service is complicated due to the proximity filter. (Read more about that here)
Do you have a plan or system to stay on top or grow your business using your Google My Business listing? Did you know that 82% of consumers use Google to find information online?
Drive Traffic, Increase Leads, and Grow Your Business
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How To Improve Your Visibility In Google
Case studies have shown that 96% of all searchers will never look past the first page in Google. People will go online and search for products or services in their city, town or neighborhood for that product or service using a query like
“maid service Salem NH” Google will offer results based on that query, often times with a “3 pack” of Google My Business listings that are within the proximity of that ip address or location, relevant to the query, and optimized for that query.
Our marketing strategies as a digital marketing agency is to get you maximum visibility on Google. One of those ways is your Google My Business listing Profile.
Google My Business, formally known as Google Places, then Google 10 pack, now Google 3 pack. Getting into the 3 pack for your geographic locations that you service will generate lots of calls to your business.
It’s an platform that was created by Google, that aggregates data from online directories, such as Yelp, Super pages, Yellow pages and the like, and then creates the listing. It pulls in general information from those directories.
It’s free for businesses and organizations to manage their online presence across the Google search engine, knowledge panel and maps. Many businesses have these listings available to claim, but 56% of businesses, as of November 2016, haven’t claimed their listing. source:geomarketing.com
Google My Business Optimization Service FAQ's
You will have to verify the listing belongs to your business. Often times, that verification is done via a postcard with a code on it, that has to be inserted in the GMB account associated with your business. If you don’t have one, then one will need to be created.
Once it is claimed, then the listing will need to be optimized.
Local optimization along with other strategies, can get you into that coveted 3 pack. Consumers will see your brand, contact information, phone number that they can click on to call you from a mobile device, services and other information about your business.
For a step by step guide, go here.
First thing that needs to be done is:
- Complete the business information and add a description.
- Add any other additional categories that are relevant to your business
- Upload geo tagged images, a minimum of 20. These can be images of jobs completed, your team, vehicles, or general service images.
- Put in your business hours.
Link to your website.
- Create and upload some videos (optional, although it’s great if you video a project that you are working on).
- Add a short name
- Create your Google business website
Add in all of your services with a brief description.
In other words.. compete the entire listing and then some…
Then respond to any reviews and post content, some could have a special offer, some could be a special event.
An optimized GMB listing will help Google understand more about your business, who you are, your products/services that you offer, where you are located and your website
To find your knowledge panel, type in your business name, and often times the knowledge panel will popup.
What is great is when your knowledge panel comes up when a specific product/service + location is queried.
The knowledge panel takes up a lot of real estate on the first page, giving your business more authority and visibility
We can only use strategies to see what works for your niche and location. Some niches are more difficult that others, and some niches, Google has very tough filters on them due to spamming. Bigger cities are more difficult than smaller ones. Google keeps how they determine who gets where a secret and is constantly changing the algorithm.
Top Gun Marketing uses many different strategies to do that. Posting content to your Google my Business profile is one way. Posting once a week, has shown through testing, to increase your ranking factors.
Keeping your listing in the top 3 is no easy task, and requires constant up to date strategies to counteract any changes that Google may make to its algorithm
A Google my business listing lends credibility to your business. 70% of consumers are more likely to visit businesses with a GMB listing.
Trust and confidence about that business is a key factor when it comes to making the decision to purchase or call that business for service. The more confident the consumer feels, the more likely they’ll contact you.
Reviews left on your GMB listing helps to build that trust. It’s important that you have a strategy in place to get reviews from your customers and continue to build that trust relationship with the community
Understanding the Google Maps algorithm, the factors in getting ranked, and several strategies that we use to get local business listings ranked will give you the advantage you need to beat out your competition.
How insane is it to think that someone can simply change their Google My Business positioning and get so much business!
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google My Business Service? Call 603-458-5223 and request a Free consultation today.
Are you ready to do much better than in the past?
So far you haven’t booked a call with us to see if we can help you grow.
That’s ok.. this is not for everyone, but, if you are finally ready to stop spinning your wheels and want to start getting real results, make sure to book a call with us using my calendar link. We’ll hop on the phone and see if it’s a good fit for both of us.
If not, there’s no obligation and I hope that my insight into your business marketing strategies will be of help to you.
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