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Website Design Services
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What Is A Website Design Company?
There are many different types of web design companies. Some are skilled at building out ecommerce sites, others informational sites. At Top Gun Marketing we focus on website development and design for small local businesses that are looking to generate more traffic and leads for their business.
How To Choose Website Design Company
Web design can be very time consuming. It takes time to properly setup the site structure, develop the content, geo tag images, create videos if needed. Without a team to conduct all that is needed to get the job done the right way, you could miss valuable opportunity to attract leads for your business.
It isn’t enough to just put up a pretty site and hope it drives results for your business. Time and thought needs to go into the development of the site, each element that will impact the user and their experience. Only those elements will produce results.
You want to have your design stand out from the competition, but do it’s job. Convert those prospects into customers/clients. You need to be informative, below the fold, and a strong Call to Action above. All of these factors go hand in hand with site structure and how well your site will rank.
Top Gun Marketing works with clients to identify their target audience, their geo locations that they service, and the services they provide.
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Web Design Services Cost
The cost for hiring a website designer varies greatly depending on the scope of the work. If you are looking to build a site from scratch or taking existing content and rebranding it or updating to a faster, newer mobile optimized site on the same or a different platform, then that cost will vary greatly. If you want to build a local lead generation website then that can be more costly and time consuming as the amount of content and graphics needed are greater. Generally, the larger, more complicated the project, the more time is needed, and thus the price is higher. As a rule, the minimum for a basic website will be around $500, to the more complex, customized will be north of $2000.00
Web Design Services For Small Business
The primary question should be, what’s the primary purpose of your website? Is it to look pretty or get your more leads to grow your business.
I would assume, you want to make money. The only thing that you should judge your website is, does it bring in more money, otherwise, what is the point of having one?
Most ‘designers’ don’t understand that. They will build you a beautiful site that may not load fast and doesn’t convert.
In many cases, they don’t have any understanding of internal linking strategies, one of the key factors in getting your site ranked in the search engines.
If the site not setup structurally correct, then you have another problem that will have to be dealt with. After all if you can’t be found in the SERPS, you won’t get traffic, and you won’t get more leads… plain and simple
While most website designers offer a variety of services, the most important feature of the design is to focus the site on your brand and your intent for the website. It needs to be mobile-friendly and scalable, including blogs, video and other up to date web technologies. If the plan is to have a blog, then WordPress is the most often used and maintained platform. Security for wordpress sites is a must, along with backing up the site on a regular basis, as they are also the focus of hackers. Online pages need to be SEO optimized, with the goal of obtaining search engine rankings for the terms that are being targeted.
Most website designers don’t plan for the end goal of ranking. At Top Gun Marketing, we do. Having a website with no traffic will not do you any good unless you intend to drive all of your traffic through paid marketing. Organic traffic, using best seo practices, in our opinion, is a must. We do all of the proper onsite optimization and site structure, keyword density matching that Google is looking for, for maximim benefit for your business. Will you be ranking on the first page? Probably not, but you may for some terms and locations if you are using our local seo strategy. You won’t have to pay for website optimization after the design work is done. You will need SEO services to get on the first page especially if you are in a competitve niche and not using hyper targeted local website development
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Frequently Asked Questions And Answers