Call Tracking Using Tracking Numbers for Local Search Analytics-Improve ROI
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Call Tracking Software - The In's and Out's
Inbound Call Tracking Software - Why Do I Need It?
Call tracking provides you with the data that shows which marketing campaign is driving your calls to your business. If you don’t track, you don’t know. If you don’t know, you might not be tracking up to 80% of your conversions.
Calls to your business can be from search, social media advertising, chatbots, display advertising, email marketing or other types of paid ads. If you are running multiple campaigns, it’s critical that you know what is producting results and what is a waste of your hard earned money.
In order to understand and make improvements to your marketing strategies and return on investment, call tracking will allow you to understand clearly what is working and what isn’t. You will then be able to determine what strategy is causing the most interest in what you have to offer, the prospects behaviours and how your web presence can influence those behaviors.
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Live Call Tracking Software VS Optin Forms
One way is with optin forms. Most websites will have contact forms and will automatically add them to a CRM or auto responder. The same can be done with chatbots. Personally, I would have both the optin form and chatbot on your website. See which one prospects interact with the most and tie them both into a CRM and/or auto responder.
In most cases, however, people will pick up the phone and call, especially when it’s an emergency or they just want to get someone scheduled for a service call. In most cases, your conversion rate will increase 10-15x over that of an web form.
However, if you don’t have staff or a system in place to answer those calls, then that lead could be lost. Many service based small businesses don’t have the staff or an answering system to service those prospects, leaving your business vulnerable to substantial income loss.
In our case, when we develop properties to drive leads to your business, they will have a call tracking number on them. In the case of driving traffic to your website, we use analytics to see the volume of traffic that your site is receiving.
FAQ About Call Tracking To Improve Your ROI
Frequently Asked Questions And Answers