Retargeting Strategies Using Your Website - Facebook - Google
What Is Retargeting And How Does It Work?
Retargeting Measures Interest and Intent, Providing Insight Into Your Audience
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Retargeting Marketing Strategy
How To Retarget Website Visitors
Retargeting, a form of online advertising, that uses a “cookie” technology to “follow that prospect” and offer up an ad based all over the web.
The fact is 96% of website visitors will leave your website without taking any action, like making a phone call, completing an optin form, or making a purchase. 49% will often visit your website 4-5 times before taking some type of action.
So how do you get them to come back to your site and take the desired action? That’s where retargeting comes in.
When a visitor comes to your website, then clicks away, they will be “cookied” to receive an ad when they visit other websites or facebook.
We place a piece of html code, called a pixel, on your website, either in the header or footer, and based on certain parameters that we setup, like time on site, and other actions they take on your website, they will see your retargeting ads. This ad will encourage them to go back to your website.
Types Of Retargeting
Retargeting can be done in Facebook, Youtube, and Google’s display network using banner ads. Display banner ads will reach 90% of internet users. Normally With Display ads, the website you are visiting, the ad shown would be related to the content on that website. However, the retargeting ad doesn’t have to be related to the other website. Once you have 100 or more visitors to your website within a 30 day period, you can start running display retargeting ads.
The more popular way to go for local business, is Facebook retargeting. Once a prospect has visited your site, a custom audience is setup of those that have visited your site, and they will be shown a retargeting ad, where most people hand out. This is highly cost effective way to get them back to your website.
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Remarketing VS. Retargeting
Retargeting and remarketing is used interchangeably, but shouldn’t be. They are different functions. Retargeting is based on cookies and showing the prospect related ads. That data for the prospect is collected, and used to remarket to them with new or different offers, keeping your brand in front of them, typically using email marketing.
With the growth and high success rates we’ve had with chat bot marketing, remarketing can be more easily accomplished, for less of a cost than traditional email marketing. The open rates are far better, increasing your ROI.
Retargeting and remarketing campaigns, will increase your conversions for your products and services, using good strategies and great offers, such as coupons, discounts, and contests.
FAQ About Retargeting Ads On Facebook and Google
Questions You May Ask.. And Their Answers